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Enhancing Tourist Engagement With Gamification: Insights From Indian Cultural Tourism
Abstract
Gamification is reinventing tourist experiences through integrated interactive and reward-based mechanisms to increase visitor engagement. This book chapter discusses the status and prospects of gamification in energizing tourists at cultural and heritage sites in India. The study employs a survey-based methodology to understand tourists' knowledge, interests, and actions toward gamified experiences such as augmented reality (AR) tours, digital storytelling, interaction challenges, and loyalty-based exploration programs. Besides, this chapter delves into how gamification engages tourists' emotional attachment; gained learning outcomes, and repeat visit intentions. The research would provide findings valuable to the debate in developing new tourism strategies by analyzing the survey data collected from domestic and overseas tourists. These findings and insights would benefit policymakers, heritage site managers, and marketers in tourism regarding how to design engaging and sustainable experiences for visitors.
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