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Game On: Cutting Edge Gamification Techniques to Boost Service Quality and Maximize Ecosystem Engagement
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Author(s): Vikas Kumar (Mittal School of Business, Lovely Professional University, India), PB Narendra Kiran (Christ University, India), Pinnika Syam Yadav (Christ University, India), Ashok Malhi (Mittal School of Business, India)and Deepak Bisht (Mittal School of Business, India)
Copyright: 2026
Pages: 24
Source title:
Gamification Practices for Service Ecosystem Experiences
Source Author(s)/Editor(s): Osman Seraceddin Sesliokuyucu (Suleyman Demirel University, Turkey & University of South Florida, USA)
DOI: 10.4018/979-8-3373-1235-4.ch006
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Abstract
This chapter explores gamification's potential to enhance service quality and maximize ecosystem engagement. By utilizing game mechanics like points, badges, and challenges, organizations can create immersive experiences that boost productivity, loyalty, and customer satisfaction. Through case studies, the chapter highlights successful gamification implementations and best practices. It also addresses psychological and behavioral aspects, emphasizing personalized experiences. Ethical considerations and potential pitfalls are discussed to provide a balanced view. Ultimately, the chapter offers a roadmap for leveraging gamification to drive meaningful engagement and improve service quality.
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