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Fundamentals of Integrated Management: Analysis of Innovation
Abstract
The article is dedicated to the problem of improving information and analytical support of innovation management. For that, the author proposes a conceptual and methodological framework of integrated management analysis of innovation which constitutes an absolutely new kind of management analysis aimed at providing the company's management and owners with full, accurate, and quality information about the effectiveness of its operation on the principles of innovation and about untapped resources and opportunities for their mobilization. The article shows that integrated management analysis of innovation implies an overall study of the entire set of processes of formation of relevant resources, costs, and results obtained in the course of innovation as well as the most important processes taking place on the consumer market and among the company's competitors. Its system of indicators includes the indicators of innovation, investment, and competitive and market analysis, which may be used for the study of innovation performance in its operational, tactical, and strategic aspects.
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