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Fostering Gender Diversity and Green Entrepreneurial Behavior in Sustainable Small Business in Africa
Abstract
This chapter investigates the effect of gender diversity on green entrepreneurial behaviour within SMEs in Lagos State, Nigeria, which is an important market in Africa. The objective is to explore how factors such as leadership position, workforce composition, and pay equity influence green entrepreneurial behaviour, with a focus on opportunity recognition, innovation, and risk-taking. A survey research design was adopted for this study targeting SMEs registered with the Small and Medium Enterprises Development Agency of Nigeria in Lagos State. The population comprised 42,067 SMEs, with purposive sampling of owners/managers within the food and confectionery subsector. Data collection was conducted through a structured questionnaire, with a sample size of 381. The findings reveal there is effect of gender diversity variables on green entrepreneurial behaviour within SMEs in Lagos State. Leadership position affects opportunity recognition. It is recommended that SMEs prioritize strategies to improve gender diversity.
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