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Facebook Communities of African Diasporas and Their U.S. Embassies: A Content Analysis Study
Abstract
This study explores how the Nigerian, Ethiopian, and Egyptian diasporas in the United States use their Facebook groups to create their imagined communities. It also draws a parallel between their use of Facebook and how the embassies of their countries of origin use the same platform in performing their official duties. Six hundred Facebook posts drawn for the groups and the embassies were content-analyzed for this study. The results show that the three African diaspora groups have more pragmatic uses of their Facebook communities, such as the exchange of services, advice and information on day-to-day living, while their embassies use the platform more for public relations objectives in planning their official communication that emphasizes nation-branding, the promotion of their various countries, and for other diplomatic chores.
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