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Exploring Terroir Zone and Tourism Cluster Based on GIS Mapping
Abstract
This chapter uses GIS mapping to locate a set of points of locations of agricultural farms of the terroir zones, and aims to explore the relationship between terroir zone and tourism cluster to respond to the concept of industry cluster. Companied with tourism cluster, the terroir specialties are transformed to tourist foods to demonstrate increasing tourist attractiveness by creative cuisines and place brands. This chapter shows the spatial concentrations of different terroir specialties based on GIS mapping including point density analysis, terrain analysis and overlay analysis to identify the terroir zones. Instead of focusing on innovation atmosphere, knowledge intensive or technology transfer, this chapter explores the importance of terroir zone for what makes this district having the competitive advantages of tourism cluster. To identify the characteristics of terroir zone, this chapter evokes the implication of creative cuisine and food trail associated with its geographical proximity and creativeness to establish a new flourishing tourist zone.
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