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Exploring Socio-Cultural Challenges in Online Movements
Abstract
This paper argues that digital activism relies on pragmatic language strategies to explore and address the socio-cultural challenges inherent in online spaces. Digital activism, defined as the use of digital platforms to mobilize for social and political causes, relies on pragmatic language strategies to foster engagement, address cultural sensitivities, and represent diverse voices. Pragmatics, the study of language in context, offers insight into how speech acts, politeness, and implicature are employed to enhance the persuasiveness and inclusivity of activist messages. Theoretical frameworks of pragmatics and sociocultural identity are discussed, revealing the role of language in shaping collective identities within movements. Case studies illustrate how each movement overcame linguistic barriers and cultural tensions through pragmatic approaches. The paper concludes by emphasizing the importance of further research into the evolution of language in digital activism and the need to better understand how online communication impacts social change.
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