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Enhancing Web Search through Query Log Mining

Enhancing Web Search through Query Log Mining

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Author(s): Ji-Rong Wen (Microsoft Research Asia, China)
Copyright: 2009
Pages: 6
Source title: Encyclopedia of Data Warehousing and Mining, Second Edition
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-60566-010-3.ch117

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Abstract

Web query log is a type of file keeping track of the activities of the users who are utilizing a search engine. Compared to traditional information retrieval setting in which documents are the only information source available, query logs are an additional information source in the Web search setting. Based on query logs, a set of Web mining techniques, such as log-based query clustering, log-based query expansion, collaborative filtering and personalized search, could be employed to improve the performance of Web search.

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