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Embracing the Future of Retail With Virtual Try-On Technology
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Author(s): Rupayan Roy (Department of Fashion Technology, National Institute of Fashion Technology, Kannur Campus, Kannur, India)and Swetha Ramakrishnan (Department of Fashion Technology, National Institute of Fashion Technology, Kannur Campus, Kannur, India)
Copyright: 2024
Pages: 16
Source title:
Data-Driven Intelligent Business Sustainability
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UAE), S. Suman Rajest (Dhaanish Ahmed College of Engineering, India), Slim Hadoussa (Brest Business School, France), Ahmed J. Obaid (University of Kufa, Iraq)and R. Regin (SRM Institute of Science and Technology, India)
DOI: 10.4018/979-8-3693-0049-7.ch023
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Abstract
This chapter provides an overview of virtual try-on technology and its potential impact on the retail industry. It defines the technology and its various types, including AR, VR, and 3D modeling. The chapter also discusses the benefits of virtual try-on technology, including improved customer engagement, reduced return rates, and increased sales. However, the chapter also explores the limitations of the technology, such as technical constraints and cost barriers. Privacy and ethical considerations are also discussed. The chapter examines the future of virtual try-on technology, particularly the potential impact of emerging technologies such as 5G, AI, and AR/VR. It emphasizes the need for retailers to invest in this technology and prioritize user experience to stay competitive and meet changing consumer needs. Overall, this chapter provides a comprehensive overview of virtual try-on technology and its significance in the digital age of retail.
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