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Advancing and Methodizing Artificial Intelligence (AI) and Socially Responsible Efforts in Real Estate Marketing

Advancing and Methodizing Artificial Intelligence (AI) and Socially Responsible Efforts in Real Estate Marketing
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Author(s): Thangaraja Arumugam (Vellore Institute of Technology, Chennai, India), R. Arun (St. Joseph's College of Engineering, India), R. Anitha (Dr. S.N.S. Rajalakshmi College of Arts and Science, India), P. L. Swerna (Apollo Arts and Science College, India), R. Aruna (Vellore Institute of Technology, Chennai, India)and Vimala Kadiresan (HELP University, Malaysia)
Copyright: 2024
Pages: 12
Source title: Data-Driven Intelligent Business Sustainability
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UAE), S. Suman Rajest (Dhaanish Ahmed College of Engineering, India), Slim Hadoussa (Brest Business School, France), Ahmed J. Obaid (University of Kufa, Iraq)and R. Regin (SRM Institute of Science and Technology, India)
DOI: 10.4018/979-8-3693-0049-7.ch004



The revolutionary effects of artificial intelligence (AI) and socially responsible marketing on the real estate market are examined in this chapter. Real estate is being redefined by changing consumer values as well as increased social and environmental consciousness. A flexible tool like artificial intelligence (AI) encourages innovation by providing data-driven insights, individualized marketing, and operational efficiencies. The concept simultaneously connects real estate transactions with significant societal and environmental contributions. The investigation starts with the key cause selection process, in which real estate professionals make choices that go beyond transactions and resonate as statements of intent with customers and communities. Forging relationships beyond typical buyer-seller interactions, creating emotionally compelling narratives becomes essential. AI boosts customer experiences, improves relationships, and synchronizes them with client values.

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