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Data-Driven, Intelligent Business Learning About UPASI Services and Tea-Growers' Sustainability
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Author(s): H. Hajra (Bharath Institute of Higher Education and Research, India)and G. Jayalakshmi (Bharath Institute of Higher Education and Research, India)
Copyright: 2024
Pages: 19
Source title:
Data-Driven Intelligent Business Sustainability
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UAE), S. Suman Rajest (Dhaanish Ahmed College of Engineering, India), Slim Hadoussa (Brest Business School, France), Ahmed J. Obaid (University of Kufa, Iraq)and R. Regin (SRM Institute of Science and Technology, India)
DOI: 10.4018/979-8-3693-0049-7.ch007
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Abstract
The tea industry faces significant operational and financial challenges in the competitive global market, necessitating focused research to support its growth and sustainability. Access to robust data is critical for convincing management to adopt new strategies, and this study aims to provide valuable data for the industry's advancement. The United Planters Association of Southern India (UPASI), representing tea and other plantation crops in Tamil Nadu, Kerala, and Karnataka since 1893, plays a crucial role. The rich biodiversity of the Nilgiris provides an ideal environment for tea and other crops. Still, traditional farming methods often rely on inefficient information dissemination through various means, resulting in outdated or missing critical data. This gap leads to poor planning, unsustainable farming practices, environmental damage, and reduced farmer income.
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