Electronic Commerce in China: Can We Wake Up the Giant?

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Author(s): Hongxiu Li (Turku School of Economics, Finland)
Copyright: 2009
Pages: 18
Source title: Emerging Markets and E-Commerce in Developing Economies
Source Author(s)/Editor(s): Kamel Rouibah (Kuwait University, Kuwait), Omar E. M. Khalil (Kuwait University, Kuwait)and Aboul Ella Hassanien (Cairo University, Egypt)
DOI: 10.4018/978-1-60566-100-1.ch016

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

This chapter introduces the four sets of prerequisites for successful electronic commerce (e-commerce) development, including national factors, related and supporting industries, firm strategy, structure and rivalry factors and demand conditions. It introduces the present condition of e-commerce development in China and explores the four sets of prerequisites in China. It aims to find the influential factors which impede e-commerce development in China. In this chapter, a four-level approach is taken, in accordance with the four sets of prerequisites of e-commerce development. The four aspects are mirrored against the current situation in China, and some suggestions are put forward on the four aspects. Understanding the e-commerce development in China based on the four sets of prerequisites of e-commerce development can offer some guidance to less developed countries, which have the similar conditions in their e-commerce development.

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Electronic Commerce in China: Can We Wake Up the Giant?

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