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Effective Approaches in Higher Education Development: A Survey in Fundraising Best Practices
Abstract
Effective approaches in higher education development will look at a variety of topics ranging from corporate and foundation relations, to alumni participation, the importance of online giving, campaigns, top advancement trends in higher education, and the ever-critical cultivation of major and mega gifts. The education of a constituency about the importance of private gifts to both public and private institutions cannot be overstated as well given that tuition costs soar yet prospective students, parents, and boards continue to fight for the value proposition. After reading, reviewing, and studying this chapter, faculty, students, and professionals alike will have surveyed knowledge of effective approach in higher education development and will have a greater appreciation for the work that development staff encounter every day. The objective of this book “to explore contemporary and future philanthropy approaches and development theory in international higher education,” will certainly be enhanced exponentially by the thorough and useful information presented.
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