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Eco-Labels and the Supply Chain: A Consumer-Oriented Perspective on Supply Activities
Abstract
This chapter seeks to explore the concept of eco-labels as a method used by firms to promote products with high levels of sustainability performance. The authors examine what this means to the firms involved in terms of implementation and impact on profit. However, they also examine what can happen when a firm fails to live up to the required standards, whether these standards are above required performance or even the minimum mandated performance. The authors use the case of the automotive sector to demonstrate several categories of failure and provide a concluding remark with several pathways forward for future research in this topic.
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