The Role of Entrepreneurial Orientation in E-Commerce Supply Chains

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Author(s): Pankaj Dashore (Sandip University, Nashik, India)and Rachana Dashore (Sandip Institute of Technology and Research Centre, Nashik, India)
Copyright: 2025
Pages: 14
Source title: Impacts of Entrepreneurial Orientation on Supply Chain Management
Source Author(s)/Editor(s): Muhammad Nawaz Tunio (The University of Sufism and Modern Sciences, Bhitshah, Pakistan), Aamir Rashid (City University of New York, USA), Muhammad Asif Qureshi (Mohammad Ali Jinnah University, Pakistan), Jawaid Ahmed Qureshi (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Pakistan)and Rizwana Rasheed (Iqra University, Pakistan)
DOI: 10.4018/979-8-3693-3386-0.ch002

Keywords: Business & Management / Business Science Reference / Entrepreneurship / Supply Chain Management

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Abstract

The dynamic and competitive nature of e-commerce necessitates a focus on agility, responsiveness, and innovation within supply chains. This research explores the role of Entrepreneurial Orientation (EO) in e-commerce supply chain management. We examine how the core dimensions of EO – innovativeness, reactiveness, and risk-taking – influence the design and performance of e-commerce supply chains. The study investigates how e-commerce specific factors, such as shorter product life cycles and rapid demand fluctuations, interact with EO to create competitive advantages. The research aims to contribute to the understanding of how firms can leverage EO to optimize their e-commerce supply chains and achieve superior performance in this rapidly evolving environment.

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The Role of Entrepreneurial Orientation in E-Commerce Supply Chains

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