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E-Waste Recycling Intention Among Generation Z: An Integration of the Theory of Planned Behaviour
Abstract
The practice of recycling reduces the amount of waste produced, reduces the use of natural resources, and provides opportunities to produce new products using recycled materials. This study identified the determinants of e-waste recycling intention among Gen Z using the theory of planned behavior (TPB). This preliminary study used a quantitative method involving a total of 251 respondents. The analysis consists of descriptive and correlation analysis and multiple regression analysis. The result shows that Gen Z's intention to recycle e-waste is high. Next, significant relationships exist between attitude, social norms, moral norms, information, incentives, and e-waste recycling intention. Finally, the regression results indicate that information strongly influences e-waste recycling intention. This study is essential to expand the understanding of e-waste recycling among the younger generation.
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