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Dynamics of Informal Learning in Two Local Markets in Ile-Ife, Southwest Nigeria
Abstract
In this chapter, the authors report on a recently concluded research study of the nature of adult informal learning in two local markets in Ile-Ife, Nigeria. Through case study research design, the authors explore what adult buyers and sellers learn as they interact in two local markets, who learned from who, and how they acquire the specific learning experiences identified. They examine the factors that drove learning and provide an explanation, a substantive theory of informal learning in the two local markets, which they name Communication, Value, and Profit (CVP).
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