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Do Web Site Visitors Vary in Their Search and Surf Behavior?

Do Web Site Visitors Vary in Their Search and Surf Behavior?

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Author(s): Carsten D. Schultz (University of Hagen, Germany)
Copyright: 2016
Pages: 11
Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-9787-4.ch112

Keywords: Business & Management / Business Science Reference / E-Commerce

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