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Digital Transformation of the Retail Point of Sale in the Artificial Intelligence Era

Digital Transformation of the Retail Point of Sale in the Artificial Intelligence Era
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Author(s): Victor Santos (Polytechnic of Coimbra, Portugal)and Lara Mendes Bacalhau (Polytechnic of Coimbra, Portugal)
Copyright: 2023
Pages: 17
Source title: Management and Marketing for Improved Retail Competitiveness and Performance
Source Author(s)/Editor(s): José Duarte Santos (Accounting and Business School, Polytechnic of Porto, Portugal), Inês Veiga Pereira (Accounting and Business School, Polytechnic of Porto, Portugal)and Paulo Botelho Pires (Centre for Organizational and Social Studies, Polytechnic of Porto, Portugal)
DOI: 10.4018/978-1-6684-8574-3.ch010

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Abstract

Digital transformation in the retail industry has led to significant changes in the way that point-of-sale (POS) systems operate. In the artificial intelligence (AI) era, POS systems have become increasingly intelligent and sophisticated helping retailers to improve efficiency, increase customer satisfaction, and boost sales. AI-powered POS systems use machine learning algorithms to analyze customer data and make intelligent recommendations about products and services. An AI-powered POS system might be able to analyze a customer's purchase history and suggest related products that the customer might be interested in. Another aspect of digital transformation in the retail industry has been the integration of POS systems with other technologies, such as mobile devices, the internet of things (IoT), and augmented reality technology (ART). This has enabled retailers to create an efficient shopping experience and provide access to a wider range of products and services.

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