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Digital Transformation in HRM: Using Social Media for Recruiting and Employer Branding
Abstract
The chapter will explore the function of social media in the hiring process and its effects on corporate branding. It offers knowledge about various social media sites and their benefits for hiring and employer branding. Moreover, the chapter explores social media usage tactics and best practices used by different organizations. Additionally, it discusses potential difficulties and dangers connected to hiring through social media and provides suggestions for minimizing them. The chapter also offers a preview of upcoming trends and advancements in social media employer branding and recruiting. Overall, readers receive a thorough understanding of how to use social media to improve employer brand in a competitive job market and recruit top talent.
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