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Digital Public Diplomacy Social Media Use Tendency and Content Distribution of the Embassy of the Republic of Turkey in Bishkek

Digital Public Diplomacy Social Media Use Tendency and Content Distribution of the Embassy of the Republic of Turkey in Bishkek
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Author(s): Erdoğan Akman (Institute of Social Sciences, Kyrgyzstan)and Zeki Okyay (Institute of Social Sciences, Kyrgyzstan)
Copyright: 2023
Pages: 14
Source title: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
Source Author(s)/Editor(s): Türker Elitaş (Hatay Mustafa Kemal University, Turkey)
DOI: 10.4018/978-1-6684-5822-8.ch009

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Abstract

The aim of this study is to investigate whether the Embassy of the Republic of Turkey in Bishkek uses social media effectively in the context of digital public diplomacy activities. The posts and contents of the official Facebook account of the Embassy of the Republic of Turkey in Bishkek between January 1, 2019 and February 21, 2020 were collected and analyzed in the context of digital public diplomacy. Accordingly, the posts made on the official Facebook account of the Embassy of the Republic of Turkey in Bishkek were analyzed by content analysis method in categories such as daily, monthly, posts by subject (bilateral relations, economy, trade, culture, education, health, activities, etc.), likes, comments, number of shares, etc. As a result of the research, it was observed that the Embassy of the Republic of Turkey in Bishkek does not use Facebook effectively.

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