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Digital Public Diplomacy Social Media Use Tendency and Content Distribution of the Embassy of the Republic of Turkey in Bishkek
Abstract
The aim of this study is to investigate whether the Embassy of the Republic of Turkey in Bishkek uses social media effectively in the context of digital public diplomacy activities. The posts and contents of the official Facebook account of the Embassy of the Republic of Turkey in Bishkek between January 1, 2019 and February 21, 2020 were collected and analyzed in the context of digital public diplomacy. Accordingly, the posts made on the official Facebook account of the Embassy of the Republic of Turkey in Bishkek were analyzed by content analysis method in categories such as daily, monthly, posts by subject (bilateral relations, economy, trade, culture, education, health, activities, etc.), likes, comments, number of shares, etc. As a result of the research, it was observed that the Embassy of the Republic of Turkey in Bishkek does not use Facebook effectively.
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