IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Digital Communication in Museums and Museological Spaces: Diagnosis of Baixo Alentejo, Portugal

Digital Communication in Museums and Museological Spaces: Diagnosis of Baixo Alentejo, Portugal
View Sample PDF
Author(s): Victor Figueira (Polytechinc Institude of Beja, Portugal & CiTUR, Portugal), João Arnedo Rolha (Polytechnic Institute of Beja, Portugal)and Bruno Barbosa Sousa (Polytechnic Institute of Cávado and Ave (IPCA), Portugal & CiTUR, Portugal)
Copyright: 2022
Pages: 20
Source title: Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism
Source Author(s)/Editor(s): Lídia Oliveira (University of Aveiro, Portugal)
DOI: 10.4018/978-1-7998-8528-3.ch015

Purchase

View Digital Communication in Museums and Museological Spaces: Diagnosis of Baixo Alentejo, Portugal on the publisher's website for pricing and purchasing information.

Abstract

SMM (social media marketing) aims to produce content that users share in their various social media applications in order to increase brand exposure and broaden customer reach. There are numerous marketing techniques to apply in social media in order to involve the customer, some of which have costs and others that do not. Digitization was a real challenge for any museum, requiring cautious and well-planned action to be successful. In this sense, the nature of social networks demands the adoption of a constructivist perspective, that is, a perspective that involves affirmations of knowledge based on individual and collective experiences. Presently, being present in social networks presents itself as a high value advantage, allowing the exposure of the brand, product, or idea at a low cost to a large audience. This chapter aims to systematize some relational marketing best practices that are identified in the museums and museum spaces in “Baixo Alentejo” (Portugal). Specifically, some examples of relational marketing in terms of communication will be identified and analysed.

Related Content

Nalini M.. © 2023. 22 pages.
Balachandar S., Chinnaiyan R.. © 2023. 19 pages.
V. A. Velvizhi, G. Senbagavalli, S. Malini. © 2023. 29 pages.
Amuthan Nallathambi, Kannan Nova. © 2023. 25 pages.
Amuthan Nallathambi, Sivakumar N., Velrajkumar P.. © 2023. 17 pages.
Nayana Hegde, Sunilkumar S. Manvi. © 2023. 18 pages.
Udayakumar K., Ramamoorthy S., Poorvadevi R.. © 2023. 26 pages.
Body Bottom