The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Developed E-CRM Intelligence in Technological Trends
|
|
Author(s): Bashar Shahir Ahmed (Computer Science and Systems Engineering Laboratory, University Abdelmalek Essaadi, Morocco), Mohammed Al-Sarem (Information System Department, Taibah University, Saudi Arabia)and Mohamed Larbi Ben Maati (Computer Science and Systems Engineering Laboratory, University Abdelmalek Essaadi, Morocco)
Copyright: 2021
Pages: 10
Source title:
Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch144
Purchase
|
Abstract
This chapter has discussed the technical aspects of the electronic customer relationship management intelligence (E-CRM). The paper has mainly focused on the technological development, as well as, IT implementation of the E-CRM intelligence. Different engines of E-CRM together with the recent technological trends have also been included in the discussion. Towards the end the paper has provided a simple open source code that has been used to develop CRM related applications. The code is intended to illustrate the E-CRM idea and also the results. The paper can be found useful in analyzing technical reviews on electronic customer relationship management.
Related Content
|
Anastasia A. Katou, Mohinder Chand Dhiman, Anastasia Vayona, Maria Gianni.
© 2024.
22 pages.
|
|
José Ricardo Andrade.
© 2024.
20 pages.
|
|
Richa Kapoor Mehra.
© 2024.
17 pages.
|
|
Rajwant Kaur.
© 2024.
14 pages.
|
|
Namrita Kalia.
© 2024.
14 pages.
|
|
Hasiba Salihy, Dipanker Sharma.
© 2024.
14 pages.
|
|
Priya Sharma, Rozy Dhanta, Atul Sharma.
© 2024.
20 pages.
|
|
|