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Developed E-CRM Intelligence in Technological Trends
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Author(s): Bashar Shahir Ahmed (Computer Science and Systems Engineering Laboratory, University Abdelmalek Essaadi, Morocco), Mohammed Al-Sarem (Information System Department, Taibah University, Saudi Arabia)and Mohamed Larbi Ben Maati (Computer Science and Systems Engineering Laboratory, University Abdelmalek Essaadi, Morocco)
Copyright: 2021
Pages: 10
Source title:
Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch144
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Abstract
This chapter has discussed the technical aspects of the electronic customer relationship management intelligence (E-CRM). The paper has mainly focused on the technological development, as well as, IT implementation of the E-CRM intelligence. Different engines of E-CRM together with the recent technological trends have also been included in the discussion. Towards the end the paper has provided a simple open source code that has been used to develop CRM related applications. The code is intended to illustrate the E-CRM idea and also the results. The paper can be found useful in analyzing technical reviews on electronic customer relationship management.
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