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Decoding the Landscape of Customer Engagement: Marketing Intelligence Backed With AI and Neuro-Linguistics Hack

Decoding the Landscape of Customer Engagement: Marketing Intelligence Backed With AI and Neuro-Linguistics Hack
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Author(s): Alpa Srivastava (SRM Institute of Science and Technology, Vadapalani, India)and Sachin Srivastava (Indian Overseas Bank, Staff College, Chennai, India)
Copyright: 2024
Pages: 17
Source title: Improving Service Quality and Customer Engagement With Marketing Intelligence
Source Author(s)/Editor(s): Mudita Sinha (Christ University, India), Arabinda Bhandari (Presidency University, India), Samant Shant Priya (Lal Bahadur Shastri Institute of Management, India)and Sajal Kabiraj (Häme University of Applied Sciences, Finland)
DOI: 10.4018/979-8-3693-6813-8.ch009

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Abstract

The evolution of the human being is a manifestation of the dynamic nature of needs as seeds for the future of human engagement through a variety of experiences that create the world around us. It has shown transformation with consistency and accelerated with technological innovations, including personalization, playing a pivotal role. The journey of chapters will lead to Pandora's box meandering through the intricacies of customer engagement, knitting past, present, and future conditioning, experiences, and perceptions. The deepening concept of neuro-marketing, is the emerging future of customer engagement, which is finding its own way with the emphasized use of AI tools in managing a delicate balance between intelligence and empathy, moreover, the interlinking of end user experiences with neuro-linguistics hacks is navigating a new horizon with an increased sense of emerging needs & solutions.

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