The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Decoding Customer DNA: Leveraging Marketing Intelligence for Future Engagement
|
|
Author(s): Patcha Bhujanga Rao (Jain University, India), Meegada Vijaya Bhaskar Reddy (Sreenivasa Institute of Technology and Management Studies, India), P. Chakradhar (Vidya Jyothi Institute of Technology, India), Deepak D. (Jain University, India)and Preethi Inampudi (VET First Grade College, India)
Copyright: 2024
Pages: 37
Source title:
Improving Service Quality and Customer Engagement With Marketing Intelligence
Source Author(s)/Editor(s): Mudita Sinha (Christ University, India), Arabinda Bhandari (Presidency University, India), Samant Shant Priya (Lal Bahadur Shastri Institute of Management, India)and Sajal Kabiraj (Häme University of Applied Sciences, Finland)
DOI: 10.4018/979-8-3693-6813-8.ch001
Purchase
|
Abstract
Exploring the depths of customer essence - their DNA - holds the key to unlocking profound marketing intelligence and cultivating enduring engagement. This paper delves into the concept of customer DNA, illustrating its transformative potential in shaping tailored marketing strategies and fostering meaningful customer connections. Through meticulous examination of demographics, behaviors, and preferences, businesses can uncover invaluable insights into customer desires and tendencies. Armed with this nuanced understanding, organizations can craft laser-focused marketing campaigns, curate personalized product offerings, and orchestrate exceptional customer journeys. However, navigating the ethical complexities surrounding customer data privacy and security necessitates conscientious data handling practices. This paper provides a comprehensive exploration of unlocking customer DNA, its influential impact on marketing intelligence and customer engagement, and the imperative for ethical considerations in this data-driven landscape.
Related Content
|
Mohammed Adi Al Battashi, Mohamad A. M. Adnan, Asyraf Isyraqi Bin Jamil, Majid Adi Al-Battashi.
© 2026.
30 pages.
|
|
Potchong M. Jackaria, Al-adzran G. Sali, Hana An L. Alvarado, Rashidin H. Moh. Jiripa, Al-sabrie Y. Sahijuan.
© 2026.
26 pages.
|
|
Elizabeth Gross.
© 2026.
30 pages.
|
|
Siti Nazleen Abdul Rabu, Xie Fengli, Ng Man Yi.
© 2026.
44 pages.
|
|
Mohammed Abdul Wajeed.
© 2026.
30 pages.
|
|
Aldammien A. Sukarno, Al-adzkhan N. Abdulbarie, Wati Sheena M. Bulkia, Potchong M. Jackaria.
© 2026.
24 pages.
|
|
Abdulla Sultan Binhareb Almheiri, Humaid Albastaki, Hanadi Alrashdan.
© 2026.
26 pages.
|
|
|