Decision Factors for the Adoption of an Online Payment System by Customers

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Author(s): Fang He (Southern Illinois University at Carbondale, USA)
Copyright: 2009
Pages: 32
Source title: Selected Readings on Electronic Commerce Technologies: Contemporary Applications
Source Author(s)/Editor(s): Wen-Chen Hu (University of North Dakota, USA)
DOI: 10.4018/978-1-60566-096-7.ch024

Keywords: Accounting and Finance / Business & Management / Business Science Reference / E-Commerce

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Abstract

Along with the exponential increase in online business transactions, the online payment system has gained in popularity because vendors and creditors realize its growing importance as a foundation to improve their information infrastructure and to achieve “paperless” operating efficiency. However, due to per se different characteristics among customers and Web-systems, both sides’ perspectives and technology factors could cause a significant level of variation in customers’ acceptance of online payment methods. Our research involving 148 subjects who participated in a field survey examined the impact of a series of possible decision factors including perceived risk, perceived benefits, vendor’s system features, and customers’ characteristics on the intention to use an online payment system by customers. Some significant associations are observed and their implications are discussed.

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Decision Factors for the Adoption of an Online Payment System by Customers

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