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Cultural Heritage Protection and Restoration in Conflict Zones: The Role of Business, Corporate Social Responsibility, and Sustainable Communications
Abstract
Cultural heritage—both tangible monuments and intangible traditions—serves as a vital ontological resource shaping the sociocultural identity of communities. In armed conflicts it faces severe threats from destruction, looting, and cultural erosion. This article presents a dialectical analysis of the private sector's role in heritage revitalization through CSR and ESG frameworks. It reviews international initiatives, including UNESCO's State of Conservation Information System, and explores how digital technologies and strategic communications enhance conservation efforts. Drawing on comparative case studies, it offers strategic recommendations for enterprises and partners, arguing that safeguarding heritage in post-conflict regions constitutes both a humanitarian imperative and a strategic, long-term business investment that fosters sustainable development and institutional trust.
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