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Cultural Effects on Trust Building in International Projects' Stakeholders
Abstract
The increasing global nature of projects has highlighted the importance of multiculturalism and the new challenges it brings to project execution. The rationale of this study is to look at how culture affects on trust building process in international projects and its stakeholders. This research employs intensive literature review to develop a model of cultural similarities and dissimilarities for trust building in international projects stakeholders. Culture is a significant factor in building trust among global projects stakeholders for the reason that trust is vital for developing a well-functioning long term business relationship. The study highlighted that cultural differences among project teams can cause conflict, misunderstanding and poor project performance. However, this study is currently explanatory study because no empirical evidence is provided. Future empirical research should investigate various scenarios, types of projects, cultures and countries. Cultural issues are pretty sensitive that have immediate association with trust building process among international projects stakeholders. Petite methodical research has been done on the cultural effects for trust building in international project context. In meticulous, the query of how culture effects trust building efforts in project stakeholders remains unrequited. This study aims to generate interest in the research community for undertaking a detailed and comprehensive research on this topic. It also aims to serve as a foundation for future studies.
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