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Crisis Management on Social Media: Human Metapneumovirus (HMPV) Synergistic Approach

Crisis Management on Social Media: Human Metapneumovirus (HMPV) Synergistic Approach
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Author(s): Wasswa Shafik (Dig Connectivity Research Laboratory (DCRLab), Uganda)
Copyright: 2026
Pages: 32
Source title: Cases on Social Media Marketing Engagement Tactics
Source Author(s)/Editor(s): Jorge Remondes (Instituto Politécnico do Porto, Portugal)
DOI: 10.4018/979-8-3373-2357-2.ch010

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Abstract

Crisis management on social media for Human Metapneumovirus (HMPV) outbreaks involves leveraging various platforms to disseminate real-time information, engage communities, and counter misinformation. Utilizing social media tools like Twitter, Facebook, and Instagram, healthcare authorities can swiftly communicate critical updates, track symptoms through crowdsourced data, and collaborate with influencers for broader outreach. By integrating data-driven approaches, influencers, and traditional media, effective strategies can be employed to address public concerns, monitor sentiment, and combat stigma. However, challenges such as misinformation, accessibility, and data accuracy need to be carefully managed to ensure successful crisis response and resilience building during HMPV outbreaks.

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