Description
Social media transforms the way businesses and organizations connect with audiences, making engagement a central goal of modern marketing strategies. Through targeted content, interactive campaigns, and real-time communication, brands build meaningful relationships with consumers and strengthen their online presence. Examining real-world cases of social media marketing reveals the tactics that drive user interaction, brand loyalty, and market reach across different platforms and industries. Such cases may offer insights into both successful and unsuccessful strategies, highlighting the dynamic and evolving nature of digital engagement. Understanding these practices is essential for marketers effectively navigating the competitive landscape of social media.
Cases on Social Media Marketing Engagement Tactics explores how businesses and organizations use various social media marketing tactics to engage audiences, build brand awareness, and drive customer interaction. It examines real-world cases to analyze the effectiveness of different strategies across platforms, highlighting best practices, challenges, and emerging trends in digital engagement. This book covers topics such as brand engagement, consumer behavior, and ethics and law, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.
Author's/Editor's Biography
Jorge Remondes (Ed.)
Jorge Remondes
PhD in Communication and MBA in Commercial Management and Marketing. Professor of Marketing at ISCAP/PP and research in CEOS (Center for Organizational and Social Studies of the Polytechnic of Porto). Editor-in-Chief at International Journal of Marketing, Communication and New Media, Web of Science Journal & JCR. Author and co-author of more than two dozen books. Author and co-author of scientific articles indexed in Scopus and WoS. Professor in higher education since 2005. Director of the Postgraduate Course in Digital Content Marketing & Analytics at Porto Executive Academy. Trainer in short courses, in-company training and postgraduate courses. He has experience as a trainer and marketing consultant, with a total of over 13,000 hours of consulting and executive training. He was a full-time director and manager of companies in national and multinational economic groups for 12 years. He is an honorary member of the European Higher Council for Doctorates and Honorary Doctorates.