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Crisis and Transformation in Digital Broadcasting: A Theoretical and Practical Analysis of the Transition From Twitch to Kick in Turkey
Abstract
This study explores the structural, economic, and cultural dynamics behind the migration of Turkish digital content creators from Twitch to Kick. Triggered by the 2021 money laundering scandal on Twitch, which significantly damaged the platform's reputation in Turkey, the transition is analyzed through the lens of digital labor, platform capitalism, and representation theory. Using digital ethnography and discourse analysis, the research draws on platform documents, monetization policies, social media commentary, and media reports. Findings suggest that Kick's appeal lies not only in its favorable monetization model but also in its loose content regulation and perceived creative autonomy. In contrast, Twitch's increasing centralization and reputational crisis have eroded trust among creators and audiences. The study concludes that platform migration is a socio-political act shaped by economic precarity, symbolic legitimacy, and regulatory conditions. It calls for future research integrating mixed methods to analyze evolving digital labor and platform governance in Turkey.
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