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Creation of an Instrument to Measure Website Effectiveness Using the Analytic Hierarchy Process (AHP)

Creation of an Instrument to Measure Website Effectiveness Using the Analytic Hierarchy Process (AHP)

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Author(s): Ron Cheek (University of Louisiana Lafayette, USA), Martha L. Sale (Texas A&M University – Kingsville, USA)and Colleen Schwarz (University of Louisiana Lafayette, USA)
Copyright: 2016
Pages: 12
Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-9787-4.ch031

Keywords: Business & Management / Business Science Reference / E-Commerce

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