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Creating Business Value through E-Commerce
Abstract
Electronic commerce (E-Commerce) has been the world’s fastest growing industry and has made a big impact on businesses. The impact of e-commerce on industry, businesses and firms’ competitive advantage has been phenomenal. Various business models have evolved in last few years. But, despite of this, the business value returned by e-business environment is being viewed with increasing skepticism by researchers and practitioners. How does e-commerce framework enhance business value? What are the different factors where business value can be measured? These are the kinds of questions addressed in our chapter.
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