The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Content Marketing as a Branding Tool for E-Grocery Applications in India
Abstract
Content marketing has emerged as a vital tool for branding in the rapidly evolving e-grocery sector in India. With increasing internet penetration and a shift towards online shopping, e-grocery applications are becoming a significant part of consumers' daily lives. This study explores the role of content marketing as a strategic branding tool for e-grocery platforms in India. It examines how content marketing influences consumer perceptions, enhances brand visibility, and builds trust among users. The research focuses on various content strategies employed by e-grocery apps, including educational content, product promotions, recipes, and customer success stories. The findings suggest that when executed well, content marketing can significantly contribute to brand recognition, customer retention, and market differentiation in the e-grocery industry. The study concludes by providing recommendations for e-grocery platforms to leverage content marketing more effectively for sustained brand growth in the competitive Indian market.
Related Content
|
Anıl Durmuşahmet, Uğur Delen, Nurgül Soydaş.
© 2026.
44 pages.
|
|
Sevinç Koçak, Nihal Toros Ntapiapis.
© 2026.
28 pages.
|
|
Bahşende Çoban Azizoğlu.
© 2026.
38 pages.
|
|
Zihni Can Çamur.
© 2026.
34 pages.
|
|
Sevda Nur Keleş.
© 2026.
28 pages.
|
|
Oğuzhan Alin.
© 2026.
18 pages.
|
|
Nitesh Behare, Dhanashree Babar.
© 2026.
24 pages.
|
|
|