Consumer–Retail Structure Interrelations as Seen in the Young Consumers' Photographs of Retail Environments

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Author(s): Pirjo Laaksonen (University of Vaasa, Finland), Ari Huuhka (University of Vaasa, Finland)and Martti Laaksonen (University of Vaasa, Finland)
Copyright: 2015
Pages: 14
Source title: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-7357-1.ch070

Keywords: Business & Management / Business Science Reference / Marketing / Marketing and Consumer Behavior

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Abstract

This article seeks to understand the multidimensionality of urban consumption and the nature and the levels of consumer – retail structure interrelations. A holistic conceptual framework of urban consumption is proposed. It views the needs, wants, and desires as the motivating forces for consumer behavior, and conceptualizes the dimensions of consumption space and the forms that consumption takes within these dimensions (the platforms of consumption). Qualitative data (respondent-generated photographs and written explanations) is used to exemplify the forms of consumption within the proposed platforms.

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Consumer–Retail Structure Interrelations as Seen in the Young Consumers' Photographs of Retail Environments

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