Consumer Information Systems as Services: A Case Study of the IPTV Providers

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Author(s): Tuure Tuunanen (University of Jyväskylä, Finland), Lesley Gardner (University of Auckland, Finland)and Martin Bastek (DEVK, Germany)
Copyright: 2015
Pages: 19
Source title: Handbook of Research on Managing and Influencing Consumer Behavior
Source Author(s)/Editor(s): Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)
DOI: 10.4018/978-1-4666-6547-7.ch026

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

Consumer Information Systems (CIS) are a new type of Information System that provides services to consumers, such as Internet-based television, instead of addressing users in traditional organizational settings. Services typically involve a trade-off between achieving high service productivity and quality. The use of service mass customization to successfully address these issues of both productivity and quality in a service context is proposed. The authors suggest that the development of Consumer Information Systems as Services (CISaS) may achieve such service mass customization. This chapter presents a conceptual framework and investigates how it applies to an emerging field of Internet Protocol Television (IPTV)/Internet TV systems.

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Consumer Information Systems as Services: A Case Study of the IPTV Providers

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