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Communication in a Healthcare Company

Communication in a Healthcare Company

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Author(s): Dina Rusnac (Bucharest University of Economic Studies, Romania)
Copyright: 2015
Pages: 24
Source title: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-7357-1.ch026

Keywords: Business & Management / Business Science Reference / Marketing / Marketing and Consumer Behavior

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Abstract

The chapter discusses the marketing strategies of private Romanian healthcare clinics from a communication perspective, advancing methods to improve customer outreach. The study puts together data from the private medical services market and comparatively analyzes the marketing strategies, making recommendations towards the optimal cost-benefit mix.

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