The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
M-Commerce: A Location-Based Value Proposition
|
|
Author(s): Nenad Jukic (Loyola University Chicago, USA), Abhishek Sharma (Loyola University Chicago, USA), Boris Jukic (George Mason University, USA) and Manoj Parameswaran (University of Maryland, USA)
Copyright: 2003
Pages: 9
Source title:
Managing E-Commerce and Mobile Computing Technologies
Source Author(s)/Editor(s): Julie R. Mariga (Purdue University, USA)
DOI: 10.4018/978-1-93177-746-9.ch002
Purchase
|
Abstract
Mobile Commerce (m-commerce) has been defined as a process of conducting commercial transactions via “mobile” telecommunications networks using a communication, information, and payment devices such as a mobile phone or a palmtop unit. Here, we analyze the potential ramifications in the field of marketing and changes in the market due to the advent of m-commerce. In particular, we analyze the opportunities that various characteristics of the m-commerce model can bring to the field of marketing. We investigate the likelihood of the emergence of mall-like zones that are based both on the geographical proximity of services and goods providers and the use of mobile communication devices. Such zones have a potential for becoming the basic units for any analysis of m-commerce scenarios. As m-commerce attains maturity, the zones could become the fundamental parameter in marketing evaluation.
Related Content
|
Maxim Shatkin.
© 2022.
24 pages.
|
|
Alexandre Borba Da Silveira, Norberto Hoppen, Patricia Kinast De Camillis.
© 2022.
26 pages.
|
|
Shouheng Sun, Dafei Yang, Xue Yan.
© 2022.
29 pages.
|
|
Joan Torrent-Sellens, Pilar Ficapal-Cusí, Myriam Ertz.
© 2022.
23 pages.
|
|
Émilie Boily.
© 2022.
24 pages.
|
|
Catherine Anne Armstrong Soule, Sara Hanson.
© 2022.
24 pages.
|
|
Claudia E. Henninger, Eri Amasawa, Taylor Brydges, Felix M. Piontek.
© 2022.
23 pages.
|
|
|