Cognitive Authority Revisited in Web Social Interaction

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Author(s): Roberto Pereira (University of Campinas (UNICAMP), Brazil), Heiko Hornung (University of Campinas (UNICAMP), Brazil)and M. Cecília C. Baranauskas (University of Campinas (UNICAMP), Brazil)
Copyright: 2014
Pages: 16
Source title: Frameworks of IT Prosumption for Business Development
Source Author(s)/Editor(s): Małgorzata Pańkowska (University of Economics in Katowice, Poland)
DOI: 10.4018/978-1-4666-4313-0.ch010

Keywords: Business & Management / Business Information Systems / Business Science Reference

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Abstract

Social software is a growing reality worldwide, while the design of systems that promote and keep users’ participation and reflect a respect to users’ culture and values is still a challenging task. In this chapter, the authors revisit the concept of Cognitive Authority as a means for supporting better social interactions on the Web. To revisit this concept, they draw on the Value Pie: an artifact that favors the analysis and informed discussion about values and culture in social software. In order to situate the discussion in a practical setting, the authors present a case study related to the design of a social network system intended to support the constitution of a network of authorities. The case study shows examples of how values and cultural aspects influence the way a computational feature must be designed to make sense to its users.

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Cognitive Authority Revisited in Web Social Interaction

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