Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

An E-Channel Development Framework for Hybrid E-Retailers

An E-Channel Development Framework for Hybrid E-Retailers
View Sample PDF
Author(s): In Lee (Western Illinois University, USA)
Copyright: 2003
Pages: 15
Source title: Managing E-Commerce and Mobile Computing Technologies
Source Author(s)/Editor(s): Julie R. Mariga (Purdue University, USA)
DOI: 10.4018/978-1-93177-746-9.ch011


View An E-Channel Development Framework for Hybrid E-Retailers on the publisher's website for pricing and purchasing information.


Due to the profound impact of e-commerce on organizations, e-channel development emerged as one of the most important challenges that managers face. Unfortunately, studies indicate that managers in most large companies are still unclear about an e-commerce strategy, and tend to lack adequate e-commerce development expertise. Poorly planned and developed e-commerce channels add little value to organizations. Furthermore, these poorly developed e-channels may even have negative impact on their organizations by confusing and disappointing customers who value a seamless cross-channel experience. To develop an e-channel that delivers higher utility to customers and generates sustainable long-term profits, managers need to analyze how an e-commerce channel affects the performance of existing channels and develop a company-wide e-channel development program. Based on a number of e-commerce case studies, we developed an e-channel development framework that consists of five step-by-step phases: (1) strategic analysis; (2) e-channel planning; (3) e-channel system design; (4) e-channel system development; and (5) performance evaluation and refinement. This framework helps managers evaluate the impact of e-commerce channels on organizational performance and determine the most appropriate channel design and integration mechanisms for the achievement of business strategies. This paper also discusses impact of e-channel structures on organizational performance.

Related Content

Maxim Shatkin. © 2022. 24 pages.
Alexandre Borba Da Silveira, Norberto Hoppen, Patricia Kinast De Camillis. © 2022. 26 pages.
Shouheng Sun, Dafei Yang, Xue Yan. © 2022. 29 pages.
Joan Torrent-Sellens, Pilar Ficapal-Cusí, Myriam Ertz. © 2022. 23 pages.
Émilie Boily. © 2022. 24 pages.
Catherine Anne Armstrong Soule, Sara Hanson. © 2022. 24 pages.
Claudia E. Henninger, Eri Amasawa, Taylor Brydges, Felix M. Piontek. © 2022. 23 pages.
Body Bottom