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Business Strategies Incorporating Sustainable Development Principles: Toward an Application of a Function Company
Abstract
Sustainable development is considered essential for avoiding a global scale environmental crisis. Using the primary data provided by 68 UK SMEs, this chapter investigates firm managers’ level of knowledge regarding the concept and principles of sustainable development, and analyses its impact on the specific sustainability strategies adopted by these firms. The findings indicate a relatively low level of managerial knowledge, as well as a scarce application of sustainability strategies in the investigated SMEs. The results indicate the need to develop management education and best practice examples in order to increase the understanding and the practical application of these concepts.
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