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Business Strategies Incorporating Sustainable Development Principles: Toward an Application of a Function Company

Business Strategies Incorporating Sustainable Development Principles: Toward an Application of a Function Company
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Author(s): Calin Gurau (Montpellier Business School, France), Céline Pascual-Espuny (Montpellier Business School, France) and Ashok Ranchhod (Mudra Institute of Communications, India)
Copyright: 2012
Pages: 9
Source title: Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods
Source Author(s)/Editor(s): N. Delener (Arcadia University, USA)
DOI: 10.4018/978-1-4666-0077-5.ch020

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Abstract

Sustainable development is considered essential for avoiding a global scale environmental crisis. Using the primary data provided by 68 UK SMEs, this chapter investigates firm managers’ level of knowledge regarding the concept and principles of sustainable development, and analyses its impact on the specific sustainability strategies adopted by these firms. The findings indicate a relatively low level of managerial knowledge, as well as a scarce application of sustainability strategies in the investigated SMEs. The results indicate the need to develop management education and best practice examples in order to increase the understanding and the practical application of these concepts.

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