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Business Models: An Illustrative Study of E-Commerce Businesses in India
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Author(s): Badar Alam Iqbal (Monarch University, Australia)and Arti Yadav (Delhi University, India)
Copyright: 2019
Pages: 11
Source title:
Handbook of Research on Business Models in Modern Competitive Scenarios
Source Author(s)/Editor(s): George Leal Jamil (Informações em Rede e Consultoria Ltda., Brazil), Liliane Carvalho Jamil (Independent Researcher, Brazil), Cláudio Roberto Magalhães Pessoa (FUMEC University, Brazil)and Werner Silveira (Philharmonic Orchestra of Minas Gerais, Brazil)
DOI: 10.4018/978-1-5225-7265-7.ch022
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Abstract
The concept of business model is not new now, but organizations construct, identify, and innovate their models from the beginning of the business itself. The purpose of this study is to understand the importance of e-commerce business models and explore their connections to provide an overview of the concept of business model. In this study, the authors describe the business model concept in an organization, how the same works as the blueprint of how a company does business. Further, it provides an insight to understand the importance of e-commerce business models and explore their connections with various e-commerce businesses prevailing currently in India.
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