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Business Directions at a Time of Crisis: Some Evidence From Greece
Abstract
The chapter attempts to identify patterns in the directions that businesses took during the 2019-2022 corona virus disease pandemic in order to extrapolate lessons regarding business behavior at a time of crisis. To that end it econometrically analyzes a stratified random sample of 3.539 businesses collected via a field survey carried out across Greece in the spring-summer of 2023, and provides insights with regard to the decision to (a) suspend or reduce production, (b) reduce salaries, (c) set new goals, (d) adopt new strategies, (e) secure new capital, (f) secure new machinery, (g) train or hire qualified personnel, (h) expand remote work, (i) offer new products, (j) change the procurement and/or distribution process, (k) engage in online commerce, (l) change the organizational structure, (m) revise the marketing approach, (n) internationalize sales, (o) acquire or merge with other businesses, and (p) sell parts of the business, given the business age, sectoral, regional and other characteristics, and the receipt/non-receipt of sectoral, regional or other EU-funded and approved state aid aimed to help businesses deal with the extenuating circumstances.
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