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Business Case Evaluation and Data Identification
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Author(s): Jignesh Patil (Rajiv Gandhi Institute of Technology, India)and Sharmila Rathod (Rajiv Gandhi Institute of Technology, India)
Copyright: 2024
Pages: 17
Source title:
Big Data Analytics Techniques for Market Intelligence
Source Author(s)/Editor(s): Dina Darwish (Ahram Canadian University, Egypt)
DOI: 10.4018/979-8-3693-0413-6.ch004
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Abstract
Businesses need all data to be controlled centralized, and most corporations utilize analysis to learn where their company stands in the market. Big data tools and approaches are being used by researchers and practitioners to compute performance utilizing various algorithms. It is obvious that organisations require strong understanding of their consumers, commodities, and laws; nevertheless, with the aid of big data, organisations may find new methods to compete with other organizations. This study will focus on big data techniques and algorithms to find patterns to apply on the business cases which are lagging. Technology is simply a tool used by the business elite to keep their clientele close by. It has successfully aided the organisation in achieving cost savings, making quicker, better decisions using business big data cycle and collaborative filtering.
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