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Big Data Analytics for Market Intelligence
Abstract
Market intelligence, a field that depends on data analytics to gather corporate insights for better decision-making, has embraced big data analytics as a disruptive technology that will transform it. It is necessary to talk about the big data analytics landscape from a market perspective. The idea of big data and its use in market intelligence have drawn a lot of attention in recent years due to their immense potential to have an impact on the market. Market intelligence (MI) involves obtaining and examining data on trends, rivalry, and customer monitoring that pertains to a company's market. Big data analytics tools can examine past marketing data to learn more about what occurred and why. There is a need to focus on the data sources, techniques, and applications associated with critical marketing perspectives. This chapter focusses on how big data analytics can be gathered and analyzed to benefit market intelligence.
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