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Building Public Trust in AI-Enhanced Energy Systems through Strategic Communication

Building Public Trust in AI-Enhanced Energy Systems through Strategic Communication
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Author(s): Divya Mishra (Sharda University, India)and Sanjay Kaushal (Indian Institute of Management, Bodh Gaya, India)
Copyright: 2025
Pages: 14
Source title: Leveraging AI for Innovative Sustainable Energy: Solar, Wind and Green Hydrogen
Source Author(s)/Editor(s): Hind Hammouch (University Sidi Mohamed Ben Abdellah, Morocco)and Laeeq Razzak Janjua (WSB University, Poland)
DOI: 10.4018/979-8-3373-0045-0.ch007

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Abstract

This study examines the role of public trust in the adoption of AI-driven renewable energy systems, emphasizing the significance of strategic communication in bridging the gap between advanced technologies and societal acceptance. It identifies key challenges such as data privacy concerns, safety issues, ethical implications, and psychological barriers, advocating for a multi-faceted approach that prioritizes transparency, stakeholder collaboration, and culturally tailored messaging. The study highlights the importance of storytelling, adaptive communication strategies, and two-way feedback mechanisms to foster community involvement and confidence in AI technologies. By addressing these challenges through a structured communication framework, this study offers actionable insights for fostering trust, aligning AI systems with societal values, and advancing sustainable energy solutions. These findings provide valuable guidance for researchers, practitioners, and policymakers in achieving sustainable energy futures.

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