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Building an Intelligence Driven Organization for Sustainable Growth
Abstract
To uphold the tenets of sustainable growth, the digital revolution has metamorphosed competitive intelligence into a strategic necessity for businesses. This chapter focuses on the importance of intelligence-driven decision-making in maintaining organizational resilience and sustainability. It emphasizes the synthesis of artificial intelligence, big data analytics, and strategic foresight in a competitive intelligence framework. Other topical articles include building a culture of data-driven decision-making, using technology in market analysis, and ethical practice regarding intelligence. Case studies from organizations that have successfully pursued intelligence-driven strategies for a competitive edge will be examined. In this intelligence-led framework, agility in strategy, which ultimately contributes toward sustainable growth, will be enabled in the dynamic market environment.
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