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Brands and Their Crisis Management
Abstract
Social media has irrevocably transformed the landscape of corporate communication, particularly during times of crisis. This chapter explores the crucial relationship between social media and crisis management, examining its impact on brand reputation. By employing different methods as approach including a comprehensive review and in-depth analysis of case study this study investigates how organizations can effectively leverage social media to mitigate the problems or crises and enhance their brand image the key findings suggest that a timely and transparent communication, active and authentic engagement are very important factors in successful crisis management on Digital platforms. Additionally, the chapter emphasizes the importance of developing a robust social media crisis communication plan and training employees to respond effectively. This chapter contributes to the growing body of knowledge on crisis management, providing valuable insights for researchers and scholars.
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