The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Bioentrepreneurship Market Development: Bioentrepreneurship and Marketing
Abstract
Bioentrepreneurship is a biological entity related to sciences that creates, builds, and acquires profit to establish a business. At present, the biggest challenges for bioentrepreneurs is to stand out from their competitors. There are various function that bioentrepreneurs apply to their businesses to be unique, such as marketing. Marketing includes product development, distribution methods, sales, advertising, etc. Despite of all these efforts, entrepreneurs are still facing a problem to sell products as the consumer preference and need is changing day by day. Therefore, to succeed in business today, it is very important to develop new strategies to change the existing products in order to provide good service to the consumers and retain the business. The process taken by the company to develop the existing market is known as market development. This chapter will focus on market development and selling the product according to consumer needs.
Related Content
Elena Viktorovna Burdenko, Elena Vyacheslavovna Bykasova.
© 2024.
28 pages.
|
Meng Kui Hu, Daisy Mui Hung Kee.
© 2024.
21 pages.
|
Biljana S. Ilic, Gordana P. Djukic.
© 2024.
22 pages.
|
Jose Manuel Saiz-Alvarez.
© 2024.
18 pages.
|
Isaac Okoth Randa.
© 2024.
24 pages.
|
Dileep Baburao Baragde.
© 2024.
19 pages.
|
Richmond Anane-Simon, Sulaiman Olusegun Atiku.
© 2024.
21 pages.
|
|
|