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Big Data and Service Science
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Author(s): Tu-Bao Ho (Japan Advanced Institute of Science and Technology, Japan), Siriwon Taewijit (Japan Advanced Institute of Science and Technology, Japan), Quang-Bach Ho (Japan Advanced Institute of Science and Technology, Japan)and Hieu-Chi Dam (Japan Advanced Institute of Science and Technology, Japan)
Copyright: 2014
Pages: 17
Source title:
Progressive Trends in Knowledge and System-Based Science for Service Innovation
Source Author(s)/Editor(s): Michitaka Kosaka (Japan Advanced Institute of Science and Technology, Japan)and Kunio Shirahada (Japan Advanced Institute of Science and Technology, Japan)
DOI: 10.4018/978-1-4666-4663-6.ch007
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Abstract
Big data is about handling huge and/or complex datasets that conventional technologies cannot handle or handle well. Big data is currently receiving tremendous attention from both industry and academia as there is much more data around us than ever before. This chapter addresses the relationship between big data and service science, especially how big data can contribute to the process of co-creation of service value. In particular, the value co-creation in terms of customer relationship management is mentioned. The chapter starts with brief descriptions of big data, machine learning and data mining methods, service science and its model of value co-creation, and then addresses the key idea of how big data can contribute to co-create service value.
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